N = 300 (Cohorts 1–3 combined). Hornik & Woolf (1999) percentage-to-gain analysis. Outcome dichotomy: “Definitely will” (top of 7-point scale). Predictor dichotomy: top response category if positively correlated with the intent composite; bottom if negatively correlated. Ceiling flag (⊙): ≥ 60% already at desired position. Small-n flag (▲ / ⚠): fewer than 30 participants at the desired position — PTG estimates for these items are unreliable and should not drive prioritization decisions. Moveable beliefs only (demographics excluded).


Results

Composite Intent

Top 20

All items

Oppose cuts (intent 1)

Top 20

All items

Talk to others (intent 2)

Top 20

All items

Share online (intent 3)

Top 20

All items

Support funding (intent 4)

Top 20

All items

Past Engagement

Included for reference. These items reflect prior behavior rather than modifiable beliefs.

Oppose cuts (intent 1)

Talk to others (intent 2)

Share online (intent 3)

Support funding (intent 4)