Collaborate with Us
We would love to help make these data useful for purposes beyond our initial aims. If you'd like to collaborate with us, please complete our data request form.
Final research data, with all identity-related information deleted and in consultation with the relevant IRBs, will be made available to the scientific community for collaborative research with members of the study team, upon request. The data will be shared in spreadsheet format for all non-imaging data and in NIFTI format for fMRI data.
Data will be shared upon request in consultation with relevant IRBs for further analysis, once the study's primary results have been published. Qualified investigators who wish to access the study materials can complete a form on the main project website on GitHub, which describes the study and delineates the specifics of data use.
The requests will be reviewed and approved by the investigators and by the relevant IRBs. To protect participant privacy, data that may be difficult to de-identify (including geolocation data) will be shared at an aggregate level, with restrictions as developed in consultation with the IRB at the University of Pennsylvania. The requested research data files will be accompanied by a description of variables and how they were collected. The study will also share protocols relevant to data collection procedures as needed, and in consultation with other interested researchers.
Principal Investigators
Emily B. Falk, PhD
Principal Investigator
Emily Falk is a professor of Communication, Psychology, Marketing, and OID at the University of Pennsylvania, where she is also the director of the Communication Neuroscience Lab, the vice dean of the Annenberg School for Communication, and the director of the Climate Communication Division of the Annenberg Public Policy Center. Falk is an expert in the science of attitude and behavior change. She is the author of "What We Value", a book on the neuroscience of choice and change.
Nicole Cooper, PhD
Research Director
Nicole Cooper is the Managing Director of Research at the Communication Neuroscience Lab. She is interested in understanding the links between brain activity and health-related behaviors and outcomes. She received her B.S. from Brandeis University and her Ph.D. in Neuroscience from the University of Pennsylvania.
Graduate Students
Research Staff
Collaborators
Full Affiliations Key
1 Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA
2 Stony Brook University School of Communication and Journalism, Stony Brook, NY
3 Alan Alda Center for Communicating Science, Stony Brook University, Stony Brook, NY
4 Wharton AI & Analytics Initiative, University of Pennsylvania, Philadelphia, PA
5 Neuroscience Interdepartmental Program, University of California Los Angeles, Los Angeles, CA
6 School of Journalism and Mass Communications, University of South Carolina, Columbia, SC
7 University of Cincinnati College of Medicine, Cincinnati, OH
8 Amsterdam School of Communication Research, University of Amsterdam, Amsterdam, The Netherlands
9 Department of Biostatistics, Epidemiology and Informatics, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA
10 Department of City and Regional Planning, Weitzman School of Design, University of Pennsylvania, Philadelphia, PA
11 Stanford Prevention Research Center, Stanford University School of Medicine, Palo Alto, Stanford, CA
12 Department of Social and Behavioral Sciences, School of Global Public Health, New York University, New York, NY
13 Tandon School of Engineering, New York University, New York, NY
14 Department of Bioengineering, School of Engineering and Applied Sciences, University of Pennsylvania, Philadelphia, PA
15 Leonard Davis Institute of Health Economics, University of Pennsylvania, Philadelphia, PA
16 Center for Interdisciplinary Research on Nicotine Addiction, Department of Psychiatry, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA
17 Penn Medicine Abramson Cancer Center, Philadelphia, PA, USA
18 Department of Psychology, School of Arts and Sciences, University of Pennsylvania, Philadelphia, PA
19 Wharton Marketing Department, University of Pennsylvania, Philadelphia, PA
20 Wharton Operations, Information and Decisions Department, University of Pennsylvania, Philadelphia, PA
21 Annenberg Public Policy Center, University of Pennsylvania, Philadelphia, PA
22 Logic of Emotion Lab, Princeton University, Princeton, NJ