Below you’ll find a series of reports from the health message framing studies related to COVID-19 conducted by the Communication Neuroscience Lab at the University of Pennsylvania.
These reports are intended to facilitate knowledge transfer among researchers. They have not been peer-reviewed and should be considered preliminary evidence. We are also in the process of preparing anonymized data and will post it in the project repository.
Project overview: descriptives and correlations
This report presents an overview of two pilot studies and a full-scale study we conducted testing the efficacy of several message framing interventions to enhance effectiveness and intentions, norms, and beliefs related to social distancing, and the degree to which specific individual differences were associated with these outcomes. This report presents basic descriptive statistics (e.g. distributions and correlations) collapsed across the message framing conditions. For the results from preregistered and exploratory analyses related to the message framing conditions, please see the reports below.
Project overview: scatterplots and predictor comparison
This report presents an overview of two pilot studies and a full-scale study we conducted testing the efficacy of several message framing interventions to enhance effectiveness and intentions, norms, and beliefs related to social distancing, and the degree to which specific individual differences were associated with these outcomes. This report presents scatterplots and compares the effect sizes of various predictors of the outcomes of interest, collapased across the message framing conditions. For the results from preregistered and exploratory analyses related to the message framing conditions, please see the reports below.
Message overview & descriptives
This report presents descriptives for the individual health message effects used in this project, collapsed across message framing conditions.
Message argument strength norming
This report presents the results from a norming study assessing the argument strength of a pool of 33 health messages related to COVID-19.
This report presents initial analyses from two pilot studies comparing the effects of messages framed using autonomy-supportive language versus control messages, and a no message control condition. These studies employed a between-subject design in which participants were randomly assigned to a single message condition.
This report presents preregistered and exploratory analyses from a full-scale study comparing the effects of messages framed using autonomy-supportive language versus control messages, and a no message control condition. This study employed a between-subject design in which participants were randomly assigned to a single message condition.
This report presents preregistered and exploratory analyses from a full-scale study comparing the effects of messages framed using autonomy-supportive language versus control messages. This study employed a within-subject design in which participants were exposed to both autonomous and control messages.
This report presents preregistered and exploratory analyses from a full-scale study comparing the effects of messages that include descriptive norm information versus control messages, and a no message control condition. This study employed a between-subject design in which participants were randomly assigned to a single message condition.